Who Else Is Excited for Purity Ring’s Album?

Let me begin this post by saying that I am not some kind of hipster. For those of you who don’t know what/who Purity Ring is, you’re probably imagining (based on their name and this odd picture) that it’s some kind of hipster, trendy-cause-it’s-not-trendy type of thing. And I’m ashamed to say you are mostly right. Mostly because yes, Purity Ring is a band, are from Canada, consists of two members, and they make some different music. But you are partially wrong because Purity Ring makes great music that defies trends and genres (even if that did sound a little hipster). Their song “Obedear” is already one of my contenders for song of the year. In fact, the first time I heard it, I played it 10 times in a row. 10 fucking times. I think I was in middle school the last time my musical ADD was that low. And I still listen to it all the time. Their latest song “Fineshrine” continues along the same lines as “Obedear” and “Belispeak” with trappy drums saturated in oozy and melodic indie vocals and sounds. It’s one of the hardest sounds to describe, so just find out for yourself. Their debut album Shrines is set to be released July 24th and I couldn’t be more excited.

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